The Four Ways Slot Machines Appeal To Players

Why do some slots games get used and others do not? How does a slots game tower above the rest? Designing a slot machine that entertains gamers is the aim of every casino operator. What makes a slot machine successful is, quite literally, the hundred dollar question. Is there a reason for a player’s preference for one machine over another?

Many gaming manufacturers are hoping to copy the success of one particular slot machine: Rainbow Riches. Rainbow Riches is a slot game recognised around arcades and gaming centres across the nation. Dozens of companies have studied the game to find the secret of its success. Is it the wins? The theme? The music? The game has dozens of variations, in real world and online casinos. Each one is slightly different, yet each is just as successful as its other versions.

The one constant of Rainbow Riches that runs in each version is the dancing leprechaun character and he is recognised across the UK. Believe it or not, he may well be the reason for the game’s success.

It’s an interesting theory; that an illustrated character can mean the success or failure of a slots game. Every successful slots machine has a recognisable character as its mascot. Players easily recollect their favourite slot machine character. A memorable character ensures the slots game is an exciting experience for the player. But that’s not the only reason why games like Rainbow Riches are popular.

Mascot Slot Wins

Just as there are slots’ characters like treasure hunters, rich playboys and successful pirates, Rainbow Riches is hosted by a leprechaun; a mythological figure who, according to legend, shared his loot with whoever was lucky enough to corner him. Despite their recent taking to oil tankers, pirates are famed for their stashes of gold and diamonds. Canary Wharf bankers used to be regular slot machine characters. Whether the recent economic developments in the world‘s economy will affect this status is anyone’s guess. A casino crunch, perhaps?  Gamers see these rich and affluent characters and, either consciously or subconsciously, relate this to the wins in the game.

But slot organisations don’t just rely on the promise of wealth to tempt gamers to their machine and slot mascots have a number of qualities that could tempt customers to their wares.

Sexy Slots Characters

As many adolescent boys will explain, sexy advertising frequently helps sell a product. It’s no different for slot games. A lady adorned with a low cut top or a male without a shirt on will prove to be too much for gamers to resist. A fair few slot games rely on a sexy beauty to stand for their machine for simple reasons and while the Rainbow Riches leprechaun or the portly Monopoly gent have their own selling points, even the most ardent players of Rainbow Riches and Monopoly slots will concur that their sexual attraction is limited.

Elvis Slots

Naturally, the true male superstar of the slots is Elvis. The King’s face is familiar worldwide and his world-famous pose and white outfit is the main feature of dozens of slot games. Elvis’ flame shone brightest in Vegas and his concerts there have cemented him as the face of many slot games.

Movie Slots

It’s not just Elvis that has been used as a slots mascot though. Faces from the music industry, film and culture have all been used as characters for slots games. Everyone from Linda Hamilton to Harrison Ford have been used as representatives for slot machines and slots taken from films often attract new gamers, excited to play the slots machine under the watchful gaze of their favourite film heroes like  the adventure Indiana Jones or the cyborg Terminator.

A slot game mascot – be it the Rainbow Riches leprechaun or Marty McFly – has the power to attract gamers. Slot characters may be rich, beautiful or celebrity. Whatever choice a casino company decides when making a character for their latest slot machine, the mascot needs to be memorable. That’s part of their appeal.